After publication, we monitor whether the article is correctly laid out and marked up on the site, and whether the headings, lists and other elements are in order. For example, if you insert a table in image format rather than text, search robots will not take its content into account. Keeping the client informed to avoid ineffective work It is important that the SEO team is constantly in touch with the customer’s team and in sync. This helps you avoid doing useless things. For example, before suggesting article topics, we discussed stop topics and other nuances with the VkusVilla team.
As a result, we launched a landing page that began to Email Marketing List generate almost four times more leads than the old one. Kirill Polevoy, development director at PIK-Remont How we did it We found out from potential clients of PIK-Repair why they were put off by the old landing page The first task of the project was to figure out why visitors did not leave requests on the current landing page. To do this, we conducted a series of UX tests: we asked respondents from the target audience whether they wanted to leave a request on the landing page. If they don't want to, then why.
Thanks to these interviews, we found out why the old landing page did not inspire trust in the target audience. For example, some were alarmed by reviews from strangers, others were alarmed by the lack of specifics on the first screen and that the chatbot did not respond instantly. Based on the comments that were repeated most often, we put together a new landing page prototype. This is what the result of UX research looks like. To help identify recurring issues, we have grouped all comments. If everyone says that they are tired of the emasculated pictures of apartments, then they definitely need to be changed to something humane The landing page was modified three times based on feedback from the target audience.
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