Advice: Use keywords in titles and descriptions: Include keywords BC Data Taiwan in your ads to make them more relevant to users' searches. Highlight unique advantages: Describe the features of your store or products that set you apart from the competition. Add Call-to-Actions (CTAs): Include clear CTAs in your ad, such as "Buy Now" or "Book a Free Consultation." It motivates users to take action. 3. Management of the campaign structure The organization of advertising campaigns in Google Ads is important for effective management. Divide campaigns into smaller ad groups with similar topics or products. Advice: Create separate campaigns for different product categories: If your online store offers different types of products, create separate campaigns for each category.
This will enable more accurate management of budgets and strategy. Group keywords by similarity: Within each campaign, create ad groups where keywords have similar themes. This will help improve the relevance of ads to users. Monitor and adjust budgets: Constantly track costs for each campaign and budgets. If one of the campaigns shows high performance, you can increase its budget to maximize results. 4. Optimization of landing pages Landing pages (landing pages) play an important role in customer conversion. Optimize them to improve user experience. Advice: Consistent headlines and descriptions: Make sure the information on your landing pages matches what's presented in your ads.