On the web particularly on social networks an approach that tends to eliminate the superfluous in favor of speed of use is usually the right choice. The reason is simple people consume content quickly . This means that if you Mobile App Development Service have a message to convey it's probably best to condense it into a sentence that can be read almost in passing as you scroll from one post to the next. It is always like this clearly not. This general rule should remind us what a user's typical approach to media consumption is. Having understood this concept we can examine when to approach communication differently.
The different objectives of a post the posts we publish within the editorial calendar are not all the same in form or objective. We naturally expect more likes from a particular piece of content and more comments from another; there are posts that take you outside the platform thanks to a link and others that directly stimulate interactions. The length of the text affects the results the post will have. An interesting experiment from hootsuite showed that long captions on instagram significantly increase comments under the post . For a platform that is mainly based on visual content this is a fact that should not be underestimated what do.