Running a hotel in today's incredibly competitive market is a real challenge. The owners of recreational facilities make every effort to ensure that guests feel comfortable. They care about the high quality of service, offer excellent accommodation and various amenities, and nurture positive customer experiences at every stage of contact with the brand. Building good relations with guests is an important element of marketing activities.
Satisfied customers are not only willing to return to the hotel, but also willingly recommend the hotel to their friends and post positive opinions online, which encourage others to take advantage of its offer. As it turns out, a philippines photo editor positive customer experience is also influenced by the smell that floats in the hotel. The basic assumption of aromamarketing in the hotel industry is to create a good, even pleasant first impression and to create a favorable brand image in the minds of guests.
The scent distinguishes the hotel from the competition, gives it an individual character and improves its recognition on the market. It makes it something special, one of a kind. What's more, the pleasant aroma introduces an atmosphere of freshness and purity and increases the sense of security. We recommend Brand identity vs brand image One of the first hotels to use scent marketing was Westin Hotels & Resorts. Specialists have noted that the smell is inseparably linked to memory. In their activities, they used the pleasant smell of white tea.
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