What is UGC and how

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According to the advertising agency Markley Partners, as many as ​​of respondents from the Z generation and millennials, when making purchasing decisions, use the opinions and content of influencers that are authentic and credible they are not subject to sponsored posts. This proves that User Generated Content UGC builds brand trust, and thus is one of the best content marketing strategies that can be used when building a brand image.

Try it for free What is User Generated Content? What is UGC? User Generated Content the name seems to be simple and understandable, but it is worth delving into this phenomenon. to effectively Phone Number List encourage users to create content about our brand? UGC by definition is any voluntary content that has been created and published by independent and unprofitable Internet users.



The authors do not receive any remuneration for generating content, they are often fans of a given brand and willingly show it in social media. UGC gained popularity in the st century in the era of social networking and digital marketing. User Generated Content can come from two sources, one of them is the so called top downs i e. people active in social media, as influencers, bloggers, journalists, or generally professional creators.