Why is visibility in the SERPS important

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saramaria5356
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Joined: Sat Oct 29, 2022 6:46 am

Why is visibility in the SERPS important

Post by saramaria5356 »

You may have heard of SEO Marketing, but if your company does not yet have a defined strategy, you may not have a clear idea of ​​how it works. If so, the first step is to clarify doubts about what is SEO in marketing and how it differs from paid advertising. What is SEO in marketing? Let's start with the first: SEO is short for Search Engine Optimization , a process of getting your website to rank high in Google for a particular search. For example, if you sell sushi delivery in Santiago, a good SEO strategy would help you position your page for the search intent “sushi delivery”. The higher your website is located in the SERPS -in Spanish, search engine results page- the more visibility your business will have and the easier it will be to close sales.

This process occurs naturally and not as a result of paid advertising, therefore SEO is considered an organic strategy. Now, what does the effectiveness of an SEO strategy depend on? There Phone Number List are several factors that the Google algorithm takes into account , such as: The relevance and reliability of the content. The contextualized use of keywords. The quality of the links pointing to your site (backlinks. Why is visibility in the SERPS important? Good visibility offers long-term results and at a lower cost.

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In essence, the SERPS facilitate the search , offering the user a fast track to connect with the solution, product or service they need. It is true that you can gain visibility in search engines through paid advertising campaigns, such as Google Ads (in fact, it is considered complementary), but keep in mind that this implies a considerable and constant investment. Look at it this way: investing in SEO means including content on your site with the potential to improve visibility.
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