After setting your budget and bids you can choose additional settings to configure like ad schedule ad rotation or use ad extensions to increase their CTR. Once youre satisfied Phone Number List with your settings click Save and Continue. Step 5 Set Up Ad Groups To set up ad groups youll need to enter the keywords for your ads. These are search terms that your audience will be searching on Google to look up your website or products that youre offering.
In Google Ads you can enter a keyword in Get keyword ideas section and it will show you a bunch of suggestions. Just click the plus sign to add the search terms in your ad group. This is where you can use Google Keyword Planner for more adding more keywords to your ad group. It will show you average monthly searches competition and bid amounts for each keyword.