Because it is effective in rallying people around an idea. People talk a lot when things are unfair. Skilled copywriters use anger to make potential customers feel like their products could be the savior. Among Country Email List the words that trigger this emotion are repulsive shocking offensive unjustified abuse victim Perhaps many of the words above are part of your daily writing.
Routine after all they are common words which however due to their high usage tend to be entered into an automaticity. And I'm not saying that you should be more special and give up these words opting for more pompous alternatives it is essential to take a step back and think about what emotions the chosen words will arouse. If the word you choose is perfect.