All ads currently running across facebook apps and services including instagram. Google keyword planner allows you to research keywords for search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost of targeting them. For earned media analysis popster it is a tool that Graphics Design Service helps you compare obtain statistics and measure the efficiency of the publications of any social page that interests you. Diagnosis of the digital ecosystem step by step step define the category of your business in the business world there are many business categories you must be clear to which category.
Your company belongs airlines mobile telephony cars insurance retail motorcycles fashion media furniture. Step choose your main competitors in this step think carefully about which companies compete directly with you and choose those that have similar characteristics to your business in terms of geographic location type of products and services they offer business objective etc. With this defined let's start with step analysis in own media web pages and applications as we mentioned before own media analyzes websites and applications of a group of your competitors of your brand in your categories.