It is also true that businesses can have a person or a department that is organizationally responsible for the customer experience strategy. This is where the figure of the chief customer officer emerges. He is responsible for the customer experience and must be aware of the entire process involved. This is a relevant position since in most cases companies have to implement Digital Marketing Service a strategy within their usual activity. Which causes the changes to be gradual. The main job of this chief customer officer is the design and management of the customer experience in its transversal version throughout the company. He is the one who must worry that the sound of the customer journey sounds the same at the company's first touchpoint.
As it does once the customer has completed the purchase of the service/product Involve your employees and get them involved naturally . Within the customer experience strategy it is necessary to have your company's workers. Furthermore as it is an elaborate process that must go through several phases the ideal is for customer experience to cover all departments. Therefore make your employees believe that your strategy is vital. This can be achieved in many ways there are almost as many as there are businesses. But there are some tactics that are always effective such as aligning human resources policies communicating and training.