In the SMM strategy of a B2B company

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The European House Ambrosetti for the NetCom consortium , there are some key aspects to take into consideration . First of all mobile , which rhymes with improvement of User experienced . The analysis shows that for 22 of companies it is a priority to improve the UX, especially for mobile platforms, at the center of almost all new purchasing paths. Secondly, the role of marketplaces is emerging as increasingly important , the places of purchase that are the digital equivalent of department stores, large platforms collecting products and brands, such as the best known Amazon, eBay, Calando or Subito.it to name but a few some. Today, in fact, 50 of eCommerce revenue from the sale of products is achieved through marketplaces.

Third point, the quality of the data. Precisely due to the fact that omnichannel photo retouching requires a complex and varied technological architecture, it is necessary to have qualitative and undistorted communication between the various channels, both physical and digital. In this sense, corporate culture and a new management organization will increasingly prove to be crucial aspects in order to obtain credible and above all authentic data and analyses, which can tell us what the new evolved post Covid consumer expects from us.



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