The proportion of undergraduates in the sinking C Level Executive List market population is less than 10%, and the so-called elite group in the city is not much. These few people control almost 90% of the voice of society. The attention of most content platforms in China is actually decided by editors, which is a reflection of their C Level Executive List aesthetic level. The mainstream voice of society has not given the invisible world. In other words, even if the people who are sinking into the market create some content, there is no chance to show it. Because they live in a world invisible to mainstream media. 02 Three keys to win the sinking market The needs of the old irons are to be seen, and the reason why other content platforms cannot meet it is the aesthetic gap. What did Kuaishou do right? 1. Create convenience and reveal C Level Executive List opportunities Douyin and Kuaishou are actually the same in terms of the convenience of short video production and consumption. And both of them introduce artificial intelligence technology and machine learning technology into the platform to bring accurate matching of content.
The difference between Kuaishou is that it is always thinking about how to give more traffic to ordinary creators. 1) Reduce the Gini coefficient Kuaishou introduced the Gini coefficient in economics into the ecological regulation of the community in order to avoid the traffic being too concentrated in the head. The term C Level Executive List comes from macroeconomics and is a measure of income disparity in a country or region. Its value is between 0 and 1. The closer this indicator is to 1, it means that the gap between the rich and the poor in the region is particularly serious. If it is close to 0, it means that the gap between the rich and the poor is very small. When Kuaishou distributes content, each strategy has C Level Executive List a binding assessment C Level Executive List of the Gini coefficient to prevent the gap between the rich and the poor from being too large. In addition, Kuaishou suppresses extreme head orientation, ensuring the flow of ordinary authors. Therefore, it does not have C Level Executive List a star list, a celebrity list, etc. in the function settings, and there is no special policy and support for Internet celebrities. The traffic of the head video does not exceed 30% of the total traffic .
Douyin provides traffic support and automatic weighting C Level Executive List for high-quality opinion leaders or high-quality content. The following article involves more comparative analysis of Kuaishou and Douyin. Here is a point that there is no difference between the two, but there are different first principles, different business models C Level Executive List and business systems, which bring different business opportunities. 2) Speed up the content application period Kuaishou has accelerated the application period of content and constantly created opportunities for new content. Kuaishou's general content recall period is 24-48 hours. The content applicable period refers to the length of time that C Level Executive List the user uploads the content to the platform content pool and retains it. For a period of time, a certain content will be exposed in the head, and after a period of time, it will be eliminated and replaced with new content. In order to ensure enough high-quality content to cover users, Douyin generally applies the content for a period of up to 90 days .
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