If you're talking about a brand's social initiative, create a landing page that the ad viewer can later find and read. Meta about holidays Running Instagram during the holiday season Instagram insists on the phone number database importance of a content plan during the holiday season, and even offers this set of posts: Source: holidays-on-instagram/ In general, Instagram highlights four Christmas content strategies for businesses. Holiday at work. Share stories about your team: photos from office parties, or behind-the-scenes content about your product. Product. Display your product in festive decorations. Use Christmas tree branches and decorations, snow or any other symbols of the New Year. Discounts Such content is a good incentive for purchases, especially if they are limited in time Offer gifts.

Organize a giveaway among your audience. Tips for advertising If we talk about advertising on the social network, Instagram advises to think about it in advance, so that potential customers already know about you when they make purchases. At the same time, it is worth monitoring the statistics and promoting the content that showed a good result in the organic edition. Meta your audience during the holidays and try the "Automatic Audience" function. With it, the social network will show ads to people with similar interests and demographics as current subscribers.